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NEW YORK – Martha Stewart’s (search) new syndicated daytime television series, “Martha,” which premieres Sept. 12, promises to show the home-and-hearth marketing queen’s sense of humor.
“As soon as I spent time with Martha I knew that her witty and engaging humor would surprise and entertain viewers,” executive producer Mark Burnett said in a statement released Tuesday by NBC Universal Domestic Television Distribution.
“Our new daytime show does just that,” he said. “It’s in front of a live studio audience. It’s energetic, it’s fun. It works.”
Cooking, crafts, collecting, gardening and home design will be featured components of the hour-long show, which will originate from Stewart’s new studio in the Chelsea Television Studios.
The set includes a kitchen and a glass-enclosed conservatory for gardening segments.
Stewart will hit the road in segments such as “What’s Really for Dinner,” in which she surprises a viewer by visiting her home and helping cook a meal.
“I am very excited about working with a live audience for the first time and relish the idea of hosting a series that is a one-stop destination for all things how-to,” Stewart said in a statement.
The 64-year-old lifestyle guru also will star in the reality show, “The Apprentice: Martha Stewart,” (search) which premieres Sept. 21 on NBC.
Stewart’s release from home confinement in Bedford, N.Y., which followed a five-month prison term for lying about a stock sale, is set for Aug. 31.